Support Your Education Station.
Increase brand awareness, improve brand recall. More than ever, Americans intend to punish corporate "bad guys" and reward good ones2. Consumers want to know about your corporate citizenship efforts. Tell your story on KLCS, The Education Station.Your goodwill message on The Education Station creates a positive "brand experience." You can reinforce consumers' perception of quality and value as a supporter of education and quality public television.
Simple brand awareness often becomes the major factor on consumers' purchase intent, and in many cases may be sufficient to positively trigger a sale. One survey3 shows that PBS viewers respond more enthusiastically to companies that underwrite public broadcasting.
2 The 2002 Cone Corporate Citizenship Study. 3 Total Research Corp., PBS Image Tracker Study.
